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By Andrew HarnikCBC News | Dec. 11, 2019 12:25:59IKEA has teamed up with Nike to help bring the two companies together.
It was announced Wednesday that the Danish fashion retailer will partner with Nike on the first of three collaborations, which will launch in December.
Nike will offer its latest Dunk High Boost for IKEA customers in collaboration with the iconic shoe brand.
The new collaboration will bring a new IKEa shoe to the iconic brand, while also featuring a variety of other Nike products from IKES to Dunk.
The collaboration also comes with a brand new Dunk High sneaker.”IKEa is the world’s largest shoe manufacturer,” said IKEAS CEO Erik Gjerding.
“Nike has a deep history in footwear and we want to work closely with them to ensure their future success.”IKEAS Dunk High, which is made of a lightweight mesh and woven leather, features a midsole with an elastic outsole, a leather heel and a high-top construction.
It is available in black, grey, pink, white and purple.
The Dunk High is the latest collaboration from Ikeas Dunk High collection.
The company launched the original Dunk High in 2020, which it has been selling ever since.
The collection will also include a collection of footwear for children, a pair of boots for children with special needs and a pair for children aged five to 12 with special medical needs.
The shoes are available for pre-order through Dec. 15.
Nkelsa said the collaboration will help promote the brand and bring more children and families to IKEas stores, which are currently the most popular in the world.
“We are thrilled to bring Dunk High and the IKEABox together, and we know it will help bring more families and kids to Ikea,” said Danne Björklund, vice president of IKEOSmoke.
“Dunk High and IKE ABox are the best of the best and are very popular among families and young people.”
Nike said the partnership will be a way for Ikeabox to expand the brand beyond its original North American markets, where it already has over 200 stores.
“Nike and IK are a natural fit as we share similar values and we believe that together we can create a new chapter for IK in the global marketplace,” said Matt Mottram, global head of global marketing for Nike.
“The collaboration between Nike and IkeABox will be an exciting moment for the brand, for consumers, and for IIKEABOX in general,” he said.
“In fact, Nike and the Dunk High team are already working on a Dunk High Dunk and the ABox, the most recognizable shoe of the year.”