How a new generation of apparel companies are reinventing the American apparel market
American apparel wholesale company,Murder, is a leader in making American clothes that have been reimagined by the latest technology, with the aim of selling more of them to consumers in less time than it takes to create them.
The company, which has been in business since the late 1980s, is now on a mission to help consumers feel confident and more comfortable in the way they wear their apparel.
“The way we think about how to make our clothes, it’s really not that different from what other retailers do,” said Steve O’Neill, Murder’s co-founder and CEO.
“We’re not trying to make anything new.
We’re trying to do what we’re doing today, but with the technology that we have today.”
In a typical day, the company produces 20 to 30 items.
Most of these items are produced at its U.S. facility in the small town of St. Louis, Missouri.
But this past year, Murndown, Missouri-based Murder shifted its production to its St. Petersburg, Florida-based manufacturing facility.
This has allowed the company to move production to a new, state-of-the-art facility in St. Pete, where it will begin to manufacture its latest product, the M&M.
Murder’s goal is to produce 100 percent of its products at its St Pete factory in less than three years.
To reach this goal, Murder’s founders decided to look beyond the traditional American apparel model and instead invest in cutting-edge technology.
“Murder wants to do everything in its power to make its products as cool as possible,” said O’Neil.
“They want to make it the way it was 100 years ago.
So when we’re able to do that, we’re more than a retailer.
We are also a fashion company.
We want to help our consumers feel comfortable, because our customers are going to want that.”
Murder is not the only apparel company looking to create a more functional, stylish clothing experience.
The first company to take a big step toward this goal was American Apparel, founded by a pair of brothers who were also founders of the iconic American Appetite.
American Appétite was founded in 1950 by a group of American businessmen, including John B. and James R. Hays, who were interested in creating a better product for their consumers.
In 1956, American Appets began creating a line of clothing and accessories that would eventually be called American Apptional.
American Aptentions, a company that launched in 1968, is the oldest surviving clothing brand in the United States.
Its products have been described as being “the finest of American design, but made with the finest of craftsmanship.”
American AppTiaries, founded in 1980, was founded by the same brothers who founded American Appointments, and the company’s clothing lines include the M+M, the Biker Jacket, and some of the best-selling jackets in the world.
The M+L, which is made from the same materials as American Appotentials, is also made from some of America’s best-known fabrics, including denim and nylon.
AmericanAppTiaries has also made significant strides in its manufacturing and distribution.
In 2001, the firm made a huge investment in its St Petersburg, Fla.-based production facility.
“I would say the biggest thing for us was the ability to have a great product line, to be able to take that and be able produce it to the highest quality standard,” said CEO, Steve O`Neill.
“Our goal is for the products to be as cool and comfortable as possible, which we feel is what American Appies products are all about.”
Murndown’s new technology will be available in the stores of American Appearances, Inc. and American Appertions in 2019.