The peloton has become the biggest player in India
Google has been the biggest investor in the Indian e-commerce space for some time now.
In 2016, Google bought e-tailer Flipkart for a staggering $1.2 billion.
And earlier this year, the company acquired the startup Shopify for $2.2bn.
In India, Google has invested in over 2,000 startups that make goods and services for the consumer.
While the company has invested heavily in the space in recent years, it’s still relatively young and lacks the funding it needs to reach scale.
However, the investment has spurred the likes of Flipkarts, Snapdeal and Amazon India to become the most prominent players in India’s e-marketplace.
Google has also invested in the likes (notably) Shopify and Shopify Express, the latter of which recently acquired the popular e-store platform Flipkarten.
In India, Flipkardys revenue grew from Rs2.9 lakh crore in 2014 to Rs4.4 lakh crore last year.