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The Internet has been awash in porn, but that hasn’t stopped porn producers from using it as a marketing tool.
A recent study by Pornhub found that nearly 70% of the videos on its website were made using pornography as a selling point.
“There is no doubt that it’s a tool for sexual gratification,” Pornhub director of communications Matt Kram said in an email to Business Insider.
“If it’s used correctly, porn can make a great way to sell a product or a service.”
Kram explained that most of the porn on Pornhub is produced by companies like PornHub, RedTube, and Rizoma.
The sites then distribute it as part of a wider distribution package, such as free videos.
But there are also other ways that porn can be used to sell products or services.
“Pornography can be a marketing opportunity,” PornHub’s Kram told Business Insider, “because it is so cheap, and it can be viewed over and over again and be easily resold.”
Pornhub has developed a system called the “replay tool” that allows users to share and re-post the content they like on the website.
Users can also share links to other videos that are similar to their own, and they can link to a page with the exact same content.
Kram says that porn companies have been using this “replayer tool” to help their product sales, because “replaying the videos and reusing the same videos can generate the most sales.”
PornHub also has a system to help its clients create their own porn.
If a porn company wants to build a site that will sell a particular product, they can submit a video that will be featured in their ads and have the porn company use the video to promote their products.
PornHub says that it has helped clients sell products to more than 3,000 partners.
But the porn industry is far from the only place where porn is used as a sales tactic.
Pornhub said that the vast majority of their partners come from the online video and porn industries.
“We’ve found that we’re seeing a lot of partners from the adult video and adult entertainment industries who are looking for a way to increase their revenue,” Kram noted.
“Many of our partners, for example, are doing business in countries like India and China.”
Krams explained that it is not uncommon for a porn industry partner to try to use the “Replay tool,” but that he would advise against it.
“Some partners do it for a little bit, and then decide they need to do it a bit more,” he said.
“But the main thing is to not be too cavalier with the use of the Replay tool.”