Why the dog clothing business may be a ‘lost art’
A few years ago, the Internet was filled with stories about a dog named Chaz.
He was a cute, friendly, and athletic little pup who was so popular with his owner that people would pay hundreds of dollars for him.
He wore cute, colorful, and fashionable dog gear, but people didn’t want to wear him.
The problem was that the dog apparel business is still very small and still struggling.
In fact, there’s currently only one company in the entire world that makes dog apparel. But why?